MUSCLE MOOSE

Why Harper Innovations

Harper Innovations is a premium distribution and brand growth specialist.

We have a large existing network of distribution partners across the UK, EU, Canada and Middle East. Our team of specialists are experienced in all distribution solutions and routes to market with high street retailers and independents alike.

Have an amazing product but don’t know where to start to get it out there? Get in touch with us for an informal chat to discuss how we could help you go from product on shelves in a warehouse to sitting on shelves in store.

Unhappy with your current distribution provider? Get in touch and find out the benefits of working with us.

Our story

Harper Innovations is a bespoke distribution and marketing house. We work with exclusive, innovative brands including Muscle Moose, SmartShake and Eugene DNA Kit.

Starting as a distributor for SmartShake, a global brand with distributors in over 60 countries, Harper Innovations has successfully grown from a spare room and a two-person operation to a full warehouse, supply and marketing team.

The goal of Harper Innovations is to revolutionise distribution and brand development and to bring the best of the sports nutrition industry to the mainstream market. Directors Claire Harper and Jon Birkett come from a sports nutrition background, with successful track records as both athletes and business owners individually, prior to the formation of Harper Innovations. Their experience of all areas of the sports nutrition industry allowed them to identify the opportunities for positive change and innovation to challenge the status quo.

From product production and quality to distribution, brand development and marketing, through to retailer and customer relationships, Harper Innovations is constantly improving and implementing best practice to benefit all working partners, through each stage of the supply chain.

Adding to their distribution portfolio, in 2012 Harper Innovations became the exclusive distributor of Muscle Mousse, an industry leader in the premium protein dessert category. Distribution currently spans across the UK, EU, Canada and Middle East. Muscle Mousse is now one product in a portfolio within the Muscle Moose brand, following the purchase of Muscle Mousse from the original owner and the release of Protein Pancakes, 1 Minute Mug Cakes and Moose Juice. To enquire about stocking/ distributing Muscle Moose, get in touch here.

Harper Innovations predicted the consumer trend change towards convenience in the sports nutrition market, along with increasing demand for products that meet the requirements of a more health-conscious consumer for mass market and the retailers that cater to them. Leading the way in New Product Development, Muscle Moose released Moose Juice, a category defining zero sugar Energy Drink with added BCAAs and B Vitamins. Experience of sports nutrition allowed for production of a beverage with mass market FMCG appeal, whilst retaining the high standards demanded by the sports nutrition industry.

Identifying gaps in the current market and the trend of consumers towards more health led products and lifestyle aids, Harper Innovations partnered with Eugene. Catering to an already significant demand for DNA lifestyle kits that is predicated to continue to grow rapidly over the next five years, Eugene DNA Kit provides a unique offering in the health and wellness marketplace. The commercial appeal of Eugene is significant, with higher levels of awareness, education and publication of worrying trends of obesity in the UK a subject of discussion in national press on a weekly basis. With mass market appeal for effective weight loss and management, Eugene offers a solution of actionable insight and recommendation, rather than informational insight currently offered by other DNA kits on the market.

Harper Innovations is a family run business, with a close knit team of specialists all working to ensure the very highest service is offered to all working partners, from local independent stores through to our international distribution partners. We welcome all enquiries about our brands, if you would like more information on stocking or distributing our products, get in touch here. Have an amazing product but no distributor? We might be able to help! Get in touch.

Our Brands

Harper Innovations is a bespoke distribution and marketing house. We work with exclusive, innovative brands including Muscle Moose, SmartShake and Eugene DNA Kit.

Muscle Moose is the industry leader in premium protein convenience products, including the category defining Moose Juice Extreme Energy drink, Muscle Mousse luxury protein dessert, Protein Pancakes and One Minute Mug Cakes. Muscle Moose has stockists across the UK, EU, Canada and Middle East. To find out more about Muscle Moose, click here.

SmartShake is the world’s smartest shaker. This established, market leading brand has distributors and resellers in more than 60 countries around the world. Made from BPA Free and DEHP Free plastic, SmartShakes are the only shaker available in the UK to be made from Food Grade Safe plastic. To find out more about SmartShake, click here.

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Harper Innovations is a bespoke distribution and marketing house. We work with exclusive, innovative brands including Muscle Moose, SmartShake and Eugene DNA Kit.

Our significant experience in distribution, supply chain management and import and export logistics makes us the perfect partner for putting your product in front of customers in the right retailers. We offer a fully managed channel distribution service that benefits from our extensive partner network, removing many of the barriers brands face when trying to get listed in big name retailers.

We currently supply independent retailers across the UK, Europe and Middle East. UK retailers we work with include Tesco, Holland and Barrett, Asda and Argos.

MUSCLE MOOSE

Muscle Moose is the industry leader for high quality convenience protein products and energy drinks. The Muscle Moose range includes “grab and go” convenience energy drink Moose Juice and convenience protein products Muscle Mousse, One Minute Mug Cakes and Protein Pancakes.

Moose Juice is a category defining energy drink. Catering to the ever-increasing demand of consumers for zero sugar beverage options, Moose Juice provides consumers and retailers additional value to other energy drinks and sports drinks on the market. Moose Juice is aspartame free and has added BCAAs and B Vitamins, making this the only energy drink on the market to cater to the health and wellness consumer in such a comprehensive way.

Moose Juice is available in both 250ml and 500ml cans, offering variety to suit individual retailers and their consumers. Moose Juice is currently available in gyms, leisure centres, petrol forecourts, independent newsagents, vending machines, selected Spar stores and independent sports nutrition stores across the UK. Stockists outside the UK include supermarkets, gyms and independent sports nutrition stores.

The Muscle Moose powder range includes the original Muscle Mousse protein dessert, One Minute Mug Cakes and Protein Pancakes. Each of these premium convenience protein products has unique appeal for retailers catering to a more health-conscious consumer with convenience as a key purchasing driver. The Muscle Moose powder range provides consumers a high quality, convenient protein snack for any time of day.

With thousands of loyal fans across the globe and new customers joining the Muscle Moose family on a daily basis, Muscle Moose has a long-established history with consumers in the health and wellness sector and more recently has become a favourite of slimmers, busy parents and electronic sports gamers in addition to the increasing mass market following of the brand overall. Key influencers that the brand works with have followers in the millions, including number one recording artists, professional athletes, slimmer of the year and electronic sports gamers with a global following.

SMARTSHAKE

SmartShake is the world’s smartest shaker. This established, market leading brand has distributors and resellers in more than 60 countries around the world.

Made from BPA Free and DEHP Free plastic, SmartShakes are the only shaker available in the UK to be made from Food Grade Safe plastic. SmartShakes are freezer, microwave and dishwasher safe.

SmartShake supplies corporate branded shakers for well-known high street and online retailers and athletes. Athletes include Anthony Joshua for EQ Nutrition, Jay Cutler and Phil Heath. To request a quote for corporate branded SmartShakes, you can contact us here.

All parts of SmartShake are interchangeable, from the main shaker cup to the revolutionary snap-on mixer inside the lid; there are endless possible combinations to create a truly customised look.

SmartShake gives you the freedom to carry everything you need for the whole day – all in one unit! The compartments make storing nutritional supplement, powders, healthy snacks and even loose change easy.

To enquire about stocking SmartShake, get in touch.